OneNYC is a comprehensive plan for New York that establishes bold goals and specific targets for a strong, sustainable, resilient, and equitable future for the city.

 To bring this extensive plan to life, a bold and bright identity and easy-to-use site were designed to attract all New Yorkers to engage and have meaningful conversations about our collective future. The branding takes cues from the original NYC identity created by Wolff Olins, but evolves it to a new and noisy place, referencing the layered identity and needs of a city in constant flux.

Client: The City of New York
Agency: Hyperakt
Role: Design & Art Direction

Creative Direction: Deroy Peraza
Design: Wen Ping Huang
Photography: Rob Bennett
Development: Eric Wang