Lovevery is a new national direct-to-consumer baby brand, focused on developmentally appropriate and expertly-designed toys for your baby, delivered to your home as your baby grows. 

The identity, collateral, and packaging were designed to cut through the intense clutter that is the baby toy marketplace, with a palette of bright, joyful colors paired with light pastels, wood and kraft paper. These elements work with a name that begs to be finished:  “Lovevery playtime”, “Lovevery laugh”; the name helps parents feel all the more connected with their child as they use Lovevery products.

As every baby is unique and grows up on their own path, the identity reflects that. The logo bends and wiggles, creating a flexible identity that fits any container in which it’s placed.

Client: Lovevery
Agency: Pentagram
Role: Design & Art Direction

Creative Direction: Emily Oberman
Photography: Maren Caruso
Writing: Jeremy Faro
Development: Anton Zolotov
Project Management: Sarah Corey