Branding, collateral, spatial design, menu design, packaging, production
Restaurant owner Jim Sheridan was looking for a brand that spoke to his new restaurant concept of fast-fresh, organic, chef-inspired street food– that’s still affordable. Thus, Unforked was born by "undoing" what people think they know about fast food. In creating a "U" - shaped fork icon and repeating it to make a sun-inspired logo, it allowed the visual language of the restaurant to speak to Unforked's commitment to health and quality.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Copy: Claire Gude
Client: Jim Sheridan, Sheridan's Frozen Custard
Branding, collateral, photography, web design, production
(This project is in process... more pieces and parts are being developed this summer and early fall. Check back for updates!)
The Kansas City chapter of AIGA (The National Association for Design) needed a fresh new brand for their annual A Awards competition. For the ninth design in this series of fantastic awards shows, we took the idea of the number nine being just shy of a perfect 10. Thus, quirky pedestrian-style photography of all things "nine" was born, which paired well with some bold language. It illustrates that no design is truly perfect, but that's the beauty of it. We're calling all nines!
Visit the parallax scrolling website design here.
Created in collaboration with: Joshua Eithun
Client: AIGA Kansas City
Branding, collateral, packaging, web design, product photography, production
A jewelry designer alternating between Austin and Real de Catorce, Mexico was looking for a brand and packaging materials for her collection of jewelry and arte moderno. Finding natural materials from the Sierra Nevada Mountain Range (wood, bone, stone, etc.) and making them into stunning pieces of wearable art, she needed a brand that emphasized the natural aspect of her work. This was accomplished through kraft, chipboard and newsprint stocks bound with staples and cotton string, and letterpressed with black ink. Her marketing poster doubles as the packaging for her jewelry pieces in order to cut down on extra expenses, and a simple landing page on the web also allows visitors to quickly link to her jewelry galleries and get in touch.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Copy: Claire Gude
Client: Sharon Knauss, Jewelry Designer
Editorial design, art direction, information graphics, production
For three years in a row and counting, the KCMO CDE came to Design Ranch to develop their annual report. The new city entity uses the report as a marketing and informational piece to communicate its goal of rebuilding low-income neighborhoods through the allocation of tax credits for local businesses. With a highly modern urban edge to the design and photography, complete with maps, charts, graphs, and case studies, the Kansas City-based company was thrilled with the outcome.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Photography: Forester Michael
Copy: Claire Gude
Client: The Kansas City, Missouri Community Development Entity
Editorial design, cover art, curation, photography, copywriting
Ampersand is a collaborative, self-initiated news-magazine for the Kansas City Art Institute. As students, we felt that there was a communication gap between us, the faculty, staff, and the surrounding community. To try and solve the problem, we meticulously developed Ampersand, publishing three issues during our time as students, and then passing it off to future student designers to continue the tradition.
Created in collaboration with: Ramzy Masri, Morgan Ashley Daniel, Josh Lambert, Ian Tirone, Joshua Eithun and Cassandra King
For: The Kansas City Art Institute
Social change, branding, web and mobile design, campaign materials
As a case study, the campus and surrounding neighborhood of KCAI, an arts college in Kansas City, is facing a lot of problems with crime, as is the same with many college campuses. Many of the students are the ones falling victim to the issue, because they are unaware of their own personal risk, are ignorant to the information they need, or don’t know how to deal defensively with situations if they happen to arise. Anchor is a preventative campaign that is geared toward students to give them all the necessary components so they can be their own security force.
Many colleges constantly struggle with crime effecting their student body. They may have guards, cameras, etc., yet they are lacking a key way to help prevent crime: empowering and enlightening the student. They need to be more aware of crime, more informed of security information, and need simple ways to staying connected.
In order to empower the students themselves, they need a system that will make them pay attention to risk, informed of security statistics, and more connected with each other and security guards. Crime tagging the environment, a wallet-sized crime booklet, a community website, and iPhone app as a system could do just that.
Designed for: The Kansas City Art Institute
Editorial design, art direction, illustration, production
In an effort to gain designation as a National Cancer Institute, The University of Kansas Medical Center needed a sophisticated and scholarly, yet approachable design for both their magazine publication and their annual report. Working closely with talented illustrators and photographers, the design of the two publications now better communicates the hospital's findings and progress in a smart and engaging way.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Photography: David Tsai, Forester Michael, and Tatjana Aalvegard
Illustration: Mark Allen Miller, Keith Negley, Brian Cairns, Nate Williams, Edward McGowan, and Gordon Wiebe
Client: The University of Kansas Medical Center
Branding, packaging design
Rêve is an upscale hot air balloon company that ends each tour with a picnic and champagne. The first balloon to ever take flight landed in a farmer's field in France, which made said farmer very upset. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon ride. To keep in line with tradition, this line of food packaging includes a champagne bottle, designed upside down to reference the shape of the hot air balloon.
Editorial design, photo art direction, production
The Hall Family Foundation is dedicated to continually improving Kansas City with their extensive grant program. As the need for basic services continues to grow, there are fewer resources to meet the demand. Children are relying on us now, just as we are relying on them for the future of Kansas City. In the Foundation's 2011 annual report, "Now for the Future," the focus is on the children and the great organizations that benefit them, by capturing intimate moments to represent a whole group through crisp black and white photography.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Art Direction: Nicole Williams
Photography: David Tsai
Copy: Claire Gude
Client: The Hall Family Foundation
Branding, collateral, photo art direction, web design, production
With a straightforward way of business and a can-do attitude, this real estate company requested a new fully comprehensive brand to match the tone of their expanding operations. Spanning from a website to proposals, the new collateral uses angular geometric photography, playful illustration and to-the-point language to give them the professional yet friendly aesthetic they strive for.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Photography: Forester Michael
Illustration: Meg Cundiff and Frank Norton Jr.
Copy: Claire Gude
Client: VanTrust Real Estate
Branding, marketing materials, illustration, production
Caravan Ingredients was coming out with a new breakfast bar, and needed a way for it to stand out at a bustling trade show. When we found out someone dressed up as the Nosh’em Man for Halloween, we called it a success!
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Copy: Claire Gude
Client: Caravan Ingredients
Branding, photography, illustration
Party Arty is Kansas City's premiere event of the winter season, benefitting the Nelson-Atkins Museum of Art and the thriving arts community. Guests enjoy art, entertainment, drinks and dancing inside the world-famous Bloch Building. Running with an asian-inspired theme, origami folding techniques were applied to the invitation design and poster, allowing recipients to fold their own creations out of the marketing piece.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Art Direction: Michelle Milbourne
Copy: Claire Gude
Client: The Nelson-Atkins Museum of Art
Branding, collateral, production
Anne Vieux’s work is abstract and bold, referencing the way our digital culture increasingly blurs and distorts information. This identity illuminates those interests: piecing, cropping, and skewing basic aspects of the collateral to harken back to the nature of the paintings.
Client: Anne Vieux, Artist
Wayfinding, product design, user experience
A poetic wayfinding experience taking participants on a physically interactive adventure to the Nelson-Atkins Museum of Art. The kit acts as a creative outlet to explore, record, collect, and wander with the map as a guide. Pin your favorite shuttlecock with the "#1 Shuttlecock" award once you scout out all three!
Research, web design, user experience
Seed is a social networking site that allows avid gardeners to come together to share, learn, and explore for the benefit of both the individual and community of gardeners. Detailed research posters helped to visualize the needs of gardeners, and from there it was easily understood what elements the site needed, including outside theoretical technology like soil monitors and garden cams.
Created in collaboration with: Greg Kaufman
Illustration, information graphics
Black & Veatch, a leading global engineering, consulting and construction company, was looking to amp up their company publications. Their quarterly “Solutions” magazine needed a more visual table of contents, along with charts, graphs, and graphic illustrations to help it really stand out. Their internal publication, "Foundations", sought a cover image that spoke to technological connectivity.
Designed at Design Ranch.
Creative Direction: Michelle Sonderegger and Ingred Sidie
Art Direction (on Solutions): Michelle Milbourne and Nicole Williams
Client: Black & Veatch
Web design, information graphics, photography, illustration, web development
Plastic Taxonomy is an interactive gallery of a personal plastic animal collection, which highlights relevant information about each animal with charts, graphs, diagrams, and watercolor illustrations. You'll be happy to know that each animal has it's own name, no matter how small!
A collection of logos created for various clients.
Designed at Design Ranch:
Palette Health, Unforked, Bake Show, Nosh'em, Estudio Real, Zend
Designed at VML:
Southwest Airlines Bags Fly Free
Designed in collaboration with Morgan Ashley:
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